China’s farm e-commerce began to take the stage, many local officials from the office into the live room, as a temporary network sales anchor, helping to sell agricultural products. With the help of the live broadcast platform, rural areas have seized the new opportunities for the development of e-commerce, promoting e-commerce in the countryside to a new level.
Farm e-commerce in China
“Ripe papaya, as the fresh grass after the rain, with a hint of sweetness”, sitting in the e-commerce live room of the “anchor” is the governor of Yunnan Hekou County, she yelled, attentively explained, “we here papaya is the most delicious”. In half an hour it attracted more than 650,000 netizens, more than 80 tons of papaya sold out.
In order to mitigate the adverse effects of urbanization on the sale of agricultural products, recently, many local cadres into the live room, for the local characteristics of agricultural products endorsement. The novel way of selling has attracted a lot of consumers to buy – Anhui Dangshan County Governor sold 140,000 pears; Guangxi Leye Deputy Governor live for more than two hours to sell 40,000 pounds of citrus. According to statistics, by live streaming, as many as 8 million pounds of agricultural products are sold in a month.
The ever-climbing sales volume has made many people love this sales model. At the same time, there are many people who wonder: will the freshness of the netizens last? Can rural e-commerce stay popular?
397.5 Billion Yuan Market
Such concerns are not without merit. Over the years, rural e-commerce has made great strides, with the national online retail sales of agricultural products reaching 397.5 billion yuan in 2019, and the number of rural e-commerce companies nationwide surpassing 13 million. However, it should also be seen that the development of rural e-commerce still faces many challenges. For example, some areas have not yet achieved the courier into the village, cold chain logistics has a blockage, the transport of fresh agricultural products is difficult, one household decentralized operation, standardized production promotion is not easy.
Local cadres live with goods can certainly bring heat and traffic, but the most able to impress consumers, in the final analysis is the product quality and customer experience.
Rural e-commerce involves production, packaging, warehousing, logistics and transportation, after-sales service and other aspects, transportation, logistics infrastructure is weak, shortage of talent, capital and other elements, is the plight of many rural areas. Competition in the e-commerce market is fierce, the only way to sustain development is to have good quality.
Better development of rural e-commerce not only tests the “sales” skills of local cadres, but also the ability of rural areas to produce quality agricultural products. Better use of the Internet, along with stronger infrastructure, will allow more agricultural products to fly out of the mountains and onto the nation’s dinner tables. Finally, it will be possible to make all farmers rich.